
Welcome to my website! I am excited for you to find out a little more about me. First of all... Hi i'm Gemma! I am 28 years old and I'm a professional freelance Makeup Artist based in Hoo, Medway.
Makeup has been my passion for over 12 years, with a special focus on bridal makeup. I'm proud to be a fully insured specialist member of BABTAC, offering a service that’s as professional as it is personal. My journey began in 2012 when I started studying TV & Film Specialist Makeup at college and university. I graduated in 2016 with a BA Honours Degree in Specialist Makeup, and during my studies, I worked for a well-known makeup brand where I first discovered my love for bridal glam. In 2017, I launched GemMakeup and have been working full-time as a freelance makeup artist ever since — with over 300 weddings under my brush belt!
I take immense pride in my kit being organised and cleaned to perfection. I am an absolute perfectionist and a little OCD with my kit. My love for high end makeup products has become quite the obsession of mine. Stocked with luxury, high-performance products. Some of my favourite brands include NARS, Hourglass, Dior, Charlotte Tilbury, Armani, Rare Beauty, Makeup by Mario, Patrick Ta, Too Faced, and many more.
Cruelty-free beauty is something I’m passionate about. My kit already features many PETA and Leaping Bunny-approved products, and I aim to transition to a fully cruelty-free kit. I also offer cruelty-free makeup options for brides who request it.
Let’s get personal for a second… I’m an animal lover through and through. If I’m lucky enough to meet your pets during your bridal preview or on your wedding day, expect plenty of cuddles from me! I’m also an identical twin – you might spot her on my Instagram from time to time. And I’m a proud cat mum to Cleo, my chocolate British Shorthair – if you're visiting me for a bridal preview, kitten cuddles are a bonus!
My goal is to make you feel completely at ease throughout your bridal journey. Many of my brides become close friends, and I’d love for you to feel the same connection.
A little insight to my makeup style... What can you expect from booking me?
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What is my Signature Style? describe my makeup style as soft glam – enhancing your natural beauty with glowing, radiant skin, soft neutral tones, seamless contouring, and never any harsh lines (except, of course, for the occasional winged liner!). I focus on creating timeless, flattering looks that feel comfortable, lightweight, and true to you. My goal is always to help you feel like the best version of yourself. Bridal makeup is so much more than applying products – it’s about helping you create memories and feeling your absolute best on one of the most meaningful days of your life. Your wedding makeup is a key part of the day, and I see it as a truly valuable investment in how you feel and how you’ll remember your day.
I pride myself on bringing a professional, calm, and friendly energy to every wedding morning. I take the time to really get to know you in the lead-up to your big day, so by the time we’re getting you ready, everything feels relaxed and familiar. On the day itself, I work carefully and efficiently to ensure nothing feels rushed – while always keeping everything running smoothly and on time. I recommend having all makeup completed at least an hour and a half before the ceremony, giving you plenty of time for photos, top-ups, and most importantly, a calm and joyful atmosphere before you walk down the aisle. You won’t often find me in the spotlight or in the photos – my focus is entirely on you and your bridal party. It’s my honour to be part of your day, helping you feel beautiful, confident, and completely supported every step of the way.
I truly love and enjoy being a part of such a big day and meeting all of my lovely bridal parties! or me, my role goes far beyond just makeup – I’m always happy to lend a helping hand wherever it’s needed. This can be helping your bridesmaids into their dresses, making sure your flowers are as the florist instructed, assist with buttoning up your dress and staying with you right up until the ceremony, I’m there to help things run smoothly and make sure your makeup remains flawless until the very last moment. I only book one wedding per day, ensuring my full attention is on you. You can relax knowing that I’m fully committed to your morning and your experience – you’ll have my undivided support from start to finish.
I’m based in my home studio in Hoo, which has quickly become my dream workspace, but I’m also happy to offer a mobile service and come to you if that’s more convenient. I’m beyond excited for this next chapter and can’t wait to provide an even more luxurious experience for all my brides! For larger bridal parties I can hire a second makeup artist or recommend someone I trust to assist, ensuring your bridal party gets the same level of care and attention. I collaborate with talented makeup artists who share my commitment to quality, so you can feel confident no matter which artist you work with. Additionally, I’ve curated a list of hair stylist recommendations for my brides who are still searching for the perfect stylist, or who prefer working with someone I frequently collaborate with.
From the first enquiry to the big day, I aim to make your experience with me as smooth and enjoyable as possible. I’m here not just to create beautiful bridal makeup, but to bring a calm and relaxed energy to your wedding morning, ensuring you feel at ease and supported on one of the most special days of your life!
X4 Award winner 2022, 2023 & 2024 with Hitched Uk and The English Beauty industry awards and TWIA regional finalist 2024. Proud recommended Supplier chosen by Loverly and '15 best International Makeup artists Loverly list" 2024 and 2025. "Recognised as the one of the Top 40 makeup artists in the south east" By Hitched UK.
I can't wait to hear from you!
Gemma x
LOCATIONS COVERED - WEDDINGS: Kent | Essex | Surrey | East + West Sussex
